Ultimate Software specializes in HR solutions and software that put people first. With that in mind, it was crucial to The Mill to bring the human aspects of this technology product forward. The Mill's team chose to highlight this concept by weaving in elements of transparency, speed and fluidity in the visuals, thus drawing the parallel with the software's offering.
Credits
Studio: The Mill
Creative Director: Cameron Spencer
Animation: Josh Van Praag, Mike Kislovsky