As part of the rollout for Specialized's new S-Works 3 helmet line, Minimal Massive was tasked with not only showcasing the new product line, but also creating an air stream system that showcased the aerodynamic benefits of each performance helmet. With a very short timeline, we opted for Embergen on all sim needs, giving us near real time playback and the ability to make quick decisions on crafting the element.
Studio: Minimal Massive
Creative Director: Brian Smith
CG Animation / Embergen Sim: Josh Van Praag
CG Animation: Brian Smith