GE's premium grade appliance line Monogram needed a video identity to help book end their product showcases. This project was a first exploration on what that space would look and feel like. The rock wall asset was used on a majority of social video postings and as an identity element for the brand overall.

Deliverable | Social Badges


Studio: Lord + Thomas
Creative Director: Brian Steckel
Animation: Josh Van Praag, Dan Moore, Anthony Palermo
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