![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/a7273aa9-e3fe-4649-8405-0f5952a6f9a6_rw_1920.jpg?h=77f7fa94393563e7ab4ebb2122894710)
GE's premium grade appliance line Monogram needed a video identity to help book end their product showcases. This project was a first exploration on what that space would look and feel like. The rock wall asset was used on a majority of social video postings and as an identity element for the brand overall.
![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/ef4718be-3502-4d1e-a33e-eecd2b8d8589_rw_1920.jpg?h=c9bf431fa81eff534e1b9a671e41468c)
![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/c2ace019-aace-4522-8399-52133651ddc9_rw_1920.jpg?h=da56dc6296ac6c55518457f257c09189)
Deliverable | Social Badges
![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/3565989b-8716-41d8-816f-b6f402345751_rw_1200.jpg?h=c293c4de18e04203e77854b01f3a334a)
![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/56baacf8-ad3d-4c51-9369-10b530876d62_rw_1200.jpg?h=d12af8b477867423e759ae073ad2e127)
![](https://cdn.myportfolio.com/0ef05674-0288-4337-a026-3dfbd5f7629a/57412c30-d744-4c4e-acd7-b905f1797198_rw_1200.jpg?h=2b1528ef3748350ffa031ec252033a8e)
Credits
Studio: Lord + Thomas
Creative Director: Brian Steckel
Animation: Josh Van Praag, Dan Moore, Anthony Palermo