As Cadillac's very first EV offering, there was tremendous potential to set a high bar for the brand's future vehicles. Featuring a massive curved 33-inch display, with support for Unreal Engine interactive elements, the team at Rightpoint brought in a number of cg artists early on to work along side their in house UI designers.
Working closely with Soyeon Choi, GM's Group Design Director, and GM's internal Unreal artists, we were able to take general sandbox ideas into production assets in a seamless way.
Styleframes | Early Look Dev Drive Modes
Motion Study | Full CG Drive Mode Test
Asset Dev | Final Seat
Motion Study | Seat Controller
R&D | deformation from C4D to Unreal
Motion Study | Gauge Transitions
Motion Study | Ambient Lighting
Credits
Client: GM
Agency: Rightpoint
Art Director: Joaquin Grimaldo, Jordan Polonsky
Design & Animation: Josh Van Praag, Dan Maurer, Joel Machemer, Wayne Porter
Agency: Rightpoint
Art Director: Joaquin Grimaldo, Jordan Polonsky
Design & Animation: Josh Van Praag, Dan Maurer, Joel Machemer, Wayne Porter