As Cadillac's very first EV offering, there was tremendous potential to set a high bar for the brand's future vehicles. Featuring a massive curved 33-inch display, with support for Unreal Engine interactive elements, the team at Rightpoint brought in a number of cg artists early on to work along side their in house UI designers.

Working closely with Soyeon Choi, GM's Group Design Director, and GM's internal Unreal artists, we were able to take general sandbox ideas into production assets in a seamless way.

Styleframes | Early Look Dev Drive Modes

Motion Study | Full CG Drive Mode Test

Asset Dev | Final Seat

Motion Study | Seat Controller

R&D | deformation from C4D to Unreal

Motion Study | Gauge Transitions

Motion Study | Ambient Lighting


Client: GM
Agency: Rightpoint
Art Director: Joaquin Grimaldo, Jordan Polonsky
Design & Animation: Josh Van Praag, Dan Maurer, Joel Machemer, Wayne Porter

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